Today, 55% of businesses invest in professional search engine optimization (SEO) services. However, before your business even considers SEO services, it is essential to answer these two questions: What are SEO services, and what should SEO business services include?
Ready to learn more about what SEO services mean and what to expect when you hire an SEO agency? Keep reading! Or, if you have any questions regarding our company's SEO services, you can contact us online at Monthly SEO Service or via E-mail.
Definition of SEO services
SEO services are services typically offered by an SEO agency that help your business be successful in search engine optimization. With SEO, your business wants to increase its visibility in search results on search engines like Google and Bing. You focus specifically on search results related to your business, products, services, or industry.
Example of SEO services
For example, a bakery might use SEO to rank searches such as:
Central PA gluten-free bakery
Personalized bakery cookies
Bakery for wedding cakes
As search engines like Google rely on over 200 factors to determine a website's rank or position in search results, it takes a great deal of expertise to be successful in SEO. This is why many companies partner with an SEO service provider.
SEO services offered by SEO agencies
Since the launch of search engines like Google and Ask Jeeves, search engine algorithms have undergone many updates and innovations. That's why many SEO companies offer specialist SEO services, helping businesses in specific (and competitive) industries succeed. Watch this video to find out what an SEO company does from one of our internet marketing experts.
Here are some examples of some of the most common SEO marketing services:
SEO local
SEO e-commerce
SEO vocal
For many businesses, traditional SEO services provide everything you need to be successful. However, if you are a local store or e-commerce store, local SEO and e-commerce services offer a competitive advantage that can maximize the impact of your SEO strategy.
7 things your SEO business services should include
Now that you know the definition of SEO services, it is essential to review the services provided by SEO companies. While every agency is different, you want to partner with a provider that offers the complete SEO package.
When comparing agencies, focus on SEO services that include the following:
1. SEO AUDIT
The services of every SEO company should include an SEO audit. With an SEO audit, your SEO provider takes a deep look at your current strategy. Even if you don't have an SEO strategy in place, your agency will evaluate your website from an SEO perspective, looking at where it is good at and where it could use improvements.
While you can take advantage of free SEO audit tools, they don't provide your business with the same information as a team of SEO specialists. This is why SEO services should include an audit. If they don't, it indicates a lack of preparation and investment on the part of your SEO company.
An absent SEO audit can also suggest that your agency is not planning to create a custom strategy for your business. Instead, they use a template, which is why they don't want to invest the time in auditing your site.
The best strategies are tailored to your business, your brand, and your audience.
WebFX SEO Checker
Site speed analysis
Content level
Checking for URL Optimization
Page link audit
Check your site's SEO now!
2. ANALYSIS OF COMPETITORS
Whatever niche in your industry, you want a competitive analysis with your SEO services. Using competitor analysis tools, your SEO company can uncover competitors both online and offline. This discovery can inform your strategy and help you capitalize on and benefit from your competitor's weaknesses.
While many SEO agencies include an initial competitor analysis with their services, you want to partner with companies that regularly incorporate competitor analysis into your strategy. They are constantly evaluating your competition, always researching and spotting opportunities.
WebFX, for example, analyzes your competition quarterly. This proactive approach allows us to create competitive strategies for our clients, which has enabled our award-winning team to generate over $ 1.5 billion in revenue for our clients over the past five years.
3. CUSTOMIZED STRATEGY
A personalized strategy is a central part of defining SEO services. When you have a personalized approach to your business, you can maximize your return on investment (ROI) through SEO. This translates to more calls, orders, and visits to your business.
If you invest in SEO services, your team should make sure that your agency offers a personalized strategy. This is because many SEO companies, especially those that promote “cheap” SEO services, offer cookie-cutter or cut-and-paste strategies.
With a cookie-cutter approach to SEO, your business is not getting the maximum return on investment. In most cases, businesses don't show up on the first page of search results with these types of strategies, which doesn't help your business as only 25% of users go past the first page of results. of research.
That's why your team should invest in the services of SEO companies that offer personalized strategies.
4. OFF-PAGE OPTIMIZATION
When investing in SEO services, your package should include off-page optimization. In SEO, off-page optimization refers to the optimization of factors outside of your website that influences your ranking in search results.
For example, your backlink profile can shape your ranking in search results. Your backlink profile, for reference, refers to the quantity and quality of websites linked to your site. A food blogger, for example, might link to your website when sharing the personalized cookies you created for their wedding.
As part of the services of SEO business, they often provide the following for off-page SEO:
- Promote your website content to bloggers and webmasters
- Develop shareable content for your site's blog
- Monitor social media mentions of your business by users and influencers
- Optimize your Google My Business profile
If you are unsure if an SEO agency or corporate SEO agency offers off-page optimization with their SEO services, just ask! They can provide your team with insight into what their SEO services include, as well as the meaning of specific deliverables. This way your staff can make an informed decision when choosing an agency.
5. OPTIMIZATION ON THE PAGE
Another essential part of what SEO services mean is on-page optimization. With on-page optimization, your SEO agency focuses on optimizing the functionality of your website for search engines like Google.
Here are some examples of some on-page SEO service deliverables:
- Update Title Tags, Meta Descriptions, and H? tags for search
- Audit of your website's information architecture, redirects, and internal link structure
- Create a sitemap
- Optimize your site images according to best practices
- Research and optimize your website with valuable and relevant keywords
- Analyze the usability, speed, and design of your site
In most cases, on-page optimization is an important part of your SEO services. That's why if an SEO company doesn't offer on-page SEO, they don't provide SEO services, which means your team has to find another agency.
6. MONTHLY REPORTS
Transparency is essential when it comes to SEO services. You want an agency that your team can trust and rely on, which is why partnering with an SEO company that includes regular monthly reports is essential.
With a performance report, your business can receive immediate insight into the results of your SEO strategy. For example, your report might cover your website's organic traffic, conversion rate, and ranking in search results.
In addition to receiving a monthly report, your SEO firm's services should also include time with your dedicated account manager. When you meet with your account manager on a regular basis, your team can ask questions, review your one-on-one report, and more.
In short, routine meetings help you and your team stay on the same page as your SEO agency.
7. PROGRESSIVE OPTIMIZATION
SEO is an ongoing strategy, which is why the definition of SEO services generally emphasizes the partnership that your business forms with your SEO agency. You are always collaborating with your agency, which is why SEO companies should work as an extension of your business.
This is also why their services should include gradual optimization.
With continuous optimization, your SEO agency is constantly optimizing your site. Even after your site meets SEO standards, they continue to find ways to improve and improve your SEO strategy, allowing you to earn more through SEO.
Your dedicated account manager, for example, can find additional keywords for your business to target. This discovery translates into new content, which leads to promoting that content to bloggers and webmasters in your industry.
No matter how advanced or successful your SEO strategy is, your business and SEO agency can improve it by one percent. This is why it is essential for your business to partner with an agency that recognizes this and sees the potential of your site.
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